{"id":261,"date":"2019-03-13T09:42:00","date_gmt":"2019-03-13T09:42:00","guid":{"rendered":"http:\/\/www.afroxcomms.co.za\/Company-Profile\/?page_id=261"},"modified":"2019-06-20T09:44:41","modified_gmt":"2019-06-20T09:44:41","slug":"customer-profile-n-engagement","status":"publish","type":"page","link":"https:\/\/www.afroxcomms.co.za\/Company-Profile\/customer-profile-n-engagement\/","title":{"rendered":"Customer Profile and Engagement"},"content":{"rendered":"

Customer Profile and <\/span>Engagement<\/span><\/strong><\/span><\/h1><\/div>
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Customer Profile and <\/span>Engagement<\/span><\/strong><\/span><\/h1><\/div>
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Afrox divides its customers into four distinct customer profiles to deliver products and services effectively. Afrox\u2019s sales and marketing function uses\u00a0its customer-driven solutions and excellent service to attend to the unique needs of each customer profile, regardless of geographical location.<\/p><\/h1><\/div>

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Afrox divides its customers into four distinct customer profiles to deliver products and services effectively. Afrox\u2019s sales and marketing function uses\u00a0its customer-driven solutions and excellent service to attend to the unique needs of each customer profile, regardless of geographical location.<\/p><\/h1><\/div>

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LARGE CUSTOMERS<\/h1><\/div>

These customers provide 80% of Afrox\u2019s revenue and are subdivided according to sectors such as food and beverage, energy and fabrication. Each sector has a dedicated team.<\/span><\/p>\n<\/div>

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SPECIAL MARKETS<\/h1><\/div>

These are growth markets such as hospitality, refrigerants, propellant and helium customers.<\/span><\/p>\n<\/div>

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BULK GASES PROCESS INDUSTRIES<\/p><\/h1><\/div>

These customers traditionally\u00a0use bulk gases in a\u00a0manufacturing process. They\u00a0receive process solutions and\u00a0unique product package\u00a0options.<\/p>\n<\/div>

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LIGHT INDUSTRIES AND RETAIL<\/h1><\/div>

More than 70% of our customer\u00a0base falls into this category.\u00a0These customers are not\u00a0classified as \u2018large customers\u2019\u00a0and spend R500 000 or less on\u00a0Afrox products annually.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>

LARGE CUSTOMERS<\/h1><\/div>

These customers provide 80% of Afrox\u2019s revenue and are subdivided according to sectors such as food and beverage, energy and fabrication. Each sector has a dedicated team.<\/span><\/p>\n<\/div>

<\/div><\/div><\/div>

SPECIAL MARKETS<\/h1><\/div>

These are growth markets such as hospitality, refrigerants, propellant and helium customers.<\/span><\/p>\n<\/div>

<\/div><\/div><\/div>

BULK GASES PROCESS INDUSTRIES<\/p><\/h1><\/div>

These customers traditionally\u00a0use bulk gases in a\u00a0manufacturing process. They\u00a0receive process solutions and\u00a0unique product package\u00a0options.<\/p>\n<\/div>

<\/div><\/div><\/div>

LIGHT INDUSTRIES AND RETAIL<\/h1><\/div>

More than 70% of our customer\u00a0base falls into this category.\u00a0These customers are not\u00a0classified as \u2018large customers\u2019\u00a0and spend R500 000 or less on\u00a0Afrox products annually.<\/p>\n<\/div>

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