Customer Profile and Engagement
Customer Profile and Engagement
Afrox divides its customers into four distinct customer profiles to deliver products and services effectively. Afrox’s sales and marketing function uses its customer-driven solutions and excellent service to attend to the unique needs of each customer profile, regardless of geographical location.
Afrox divides its customers into four distinct customer profiles to deliver products and services effectively. Afrox’s sales and marketing function uses its customer-driven solutions and excellent service to attend to the unique needs of each customer profile, regardless of geographical location.
LARGE CUSTOMERS
These customers provide 80% of Afrox’s revenue and are subdivided according to sectors such as food and beverage, energy and fabrication. Each sector has a dedicated team.
SPECIAL MARKETS
These are growth markets such as hospitality, refrigerants, propellant and helium customers.
BULK GASES PROCESS INDUSTRIES
These customers traditionally use bulk gases in a manufacturing process. They receive process solutions and unique product package options.
LIGHT INDUSTRIES AND RETAIL
More than 70% of our customer base falls into this category. These customers are not classified as ‘large customers’ and spend R500 000 or less on Afrox products annually.
LARGE CUSTOMERS
These customers provide 80% of Afrox’s revenue and are subdivided according to sectors such as food and beverage, energy and fabrication. Each sector has a dedicated team.
SPECIAL MARKETS
These are growth markets such as hospitality, refrigerants, propellant and helium customers.
BULK GASES PROCESS INDUSTRIES
These customers traditionally use bulk gases in a manufacturing process. They receive process solutions and unique product package options.
LIGHT INDUSTRIES AND RETAIL
More than 70% of our customer base falls into this category. These customers are not classified as ‘large customers’ and spend R500 000 or less on Afrox products annually.